A Picture is Worth…

Our most recent data pull continues to look at ways agents market properties. You may remember we’ve pulled data on how listings are entered into the MLS prior, notably with our post on the use of “green” terms in property descriptions.

Rather than terminology, this time we take a look at the number of photo’s a real estate agent includes in their MLS listing. The percentage breakdown is in the graph below.

While Chicago Agent Magazine focused on the startling statistic that the largest percentage of realtors (38%) have only 1 photo included, we find it interesting that the next greatest amount of pictures agents include is 16. It seems agents choose to do either the bare minimum or the absolute maximum, more often than not.

Why do you think that may be? And is either number an effective amount of photos?

Judging by a few comments at the Chicago Agent Magazine post, neither one nor sixteen is the best amount. One picture doesn’t convey a sense of the home at all; while sixteen is just too many to click through. As a best practice, a photo set should be based on the number of photos to needed to showcase a property not the arbitrary maximum or the lazy minimum.  If a floor plan is included, users will get a much better idea of the property. Homes with floor plans and high quality digital photos achieve both a sense of the space and its arrangement, as well as convey its condition and/or  noteworthy amenities.

Next time you’re adding listing photos, consider how much effort it takes to give a buyer a good, truthful impression of the listing, and what is overkill. Better yet, go the progressive route and have high quality photos shot for you. We’re willing to bet buyers will appreciate it.

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